TV Spot Storyboard
Content Creator: Jensen Diedrich
Art Director: Samuel Snyder
Copywriter: Kyland Ochsenbein
The Problem
Young creators are scared to invest in Cinema cameras because they've never used one before and they're complacent with their phones and DSLRs
Consumer Insight
Young Filmmakers want to take the step into the world of Cinematography but it can be scary to use advanced gear for the first time.
Brand Insight
BlackMagic provides the best way to start your cinematic journey with the simplest cinema cameras.
The Idea
Show young filmmakers that the only obstacle between the content they are currently making and a cinematic triumph is their gear.
