The Problem
Most people view pixel as a poor alternative to the iPhone
Brand Insight
With other AI assistants, you need to build your life around them. But with Google Assistant, it builds itself around you.
Consumer Insight
Android users tend to care more about the well-being of their communities than standing out for the sake of status.
Creative Strategy
They always say, a dog is a man's best friend. And while that statement isn't exclusive to dogs, the point is, humans love to be with companions. Digital pets are no exception, especially when Tamagotchis and Pokemon are still relevant today.Pixie the chameleon has the potential to spread around social media as people generate hype for this new interactive pet. But for long lasting connection, Pixie is a companion that people can interact with through AR technology and whatever new tech that comes in the future.Pixie can hop across devices everywhere you go. Most importantly, you can talk to Pixie, take selfies with Pixie, have Pixie as your plushie on your nightstand. The possibilities are endless.Pixie is a chameleon and may not fully understand human speech, but, like dogs, they can be there for you like a best friend would.In a world that's often divisive, having Pixie in people's lives can change the way we communicate with each other, bringing humanity closer together, and finding connection when we thought there were none. We can choose to be each other's friends. Pixie can be our example.
Art Director: Shannelle Yick
Copywriter: Kyland Ochsenbein
